#HusbandMaterial Campaign

UN Women - HeForShe

Women shoulder the bulk of unpaid care work, especially during difficult times. In 2020, women do three times the amount of the unpaid, domestic labor when compared to their male counterparts. #HusbandMaterial is a social media campaign that redefines what being “husband material” really means. We encouraged followers on Facebook, Instagram, Youtube and TikTok to share the unique and practical qualities that make a supportive partner and ally.

P R O J E C T
Social Media Campaign | :30 TV | Digital Campaign

A C C O L A D E S
Innovation SABRE Awards — North America 2021 Finalist (Best Use of Social Networks, Best Use of Social Video, Best in Social Good + Public Service + Activism)