PlayStation Fiesta Bowl & Cheez It Bowl

The PlayStation Fiesta Bowl and Cheez-It Bowl are American college football bowl games played annually in Phoenix, Arizona. The ask was to create a cohesive look between the two bowl games to help consumers begin to relate that the two games were run by the same organization as well as to build hype around the games and boost ticket sales.

P R O J E C T
Ticket Design | Print & Digital Advertisements | OOH | Social Media

A C C O L A D E S
2019 ADDY Award - Bronze