Holiday Warrior Campaign

Arizona Lottery

To announce the launch of Arizona Lottery’s new Holiday Tickets we created a campaign that showcased how these tickets were the easiest, most stress-free gift of the Holiday Season. Made to mimic American Ninja Warrior this campaign had contestants compete to be crowned the next Holiday Warrior by navigating through an obstacle course that was themed with the various holiday stressors and obstacles consumers have to face.

P R O J E C T
TV | Gas Station TV | Radio | Social Media